Salesforce.com was founded in 1999 as a company that focuses on SaaS (Software as a Service) or software as a service. Simply put, SaaS allow companies to host software and deliver it to customers via the web. The payment system with a subscription model, in contrast to the usual SAAP license purchase one later in personalized by the customer.
Salesforce is a company that pioneered the revolutionary idea to be able to replace the traditional desktop CRM software with CRM Cloud that can be accessed anytime and anywhere.
Salesforce head office located in downtown San Francisco, USA and has other offices in parts of North America, Europe and Asia. Every day, more than 150,000 companies use Salesforce as a CRM platform number 1 in the world to be able to increase employee productivity, team collaboration, customer loyalty and sales.
Cloud Computing products are the main focus, in addition to Salesforce offering a variety of CRM software that can be accessed online and available to customers on demand.
Salesforce has tailored its CRM applications to different types of companies, businesses and industry sizes with specialties including:
- Customer service
- SME business
- Health services
- Financial services
- Public sector
- And much more
Salesforce CRM also comes in different editions, each tailored to meet different business needs at different prices. Other products include Community Cloud, an online collaboration program to connect customers, employees and other parties involved in a project; App Cloud and Force.com, a corporate platform for building cloud and Chatter applications that are collaborative applications and platforms for building social cloud computing software.
All Salesforce products do not involve Hardware time and minimal setup, so once you make a purchase, the product is ready for use.
Salesforce.com is considered one of the market leaders in sales force automation solutions. The company was named Gartner’s Magic Quadrant Leader for sales force automation.
Siebel CRM and CRM On Demand The Oracle application is also listed in Leaders, and is therefore a major competitor of Salesforce products.
According to Gartner, the SaaS model has been attempted for sales force automation, as companies are looking for ways to start using this type of application without having to spend big money upfront for local software installations.
CRM has taken a position as one of the best CRM that has been used in many companies and continues to grow with many products to meet the needs of the company.